No bloat
Generic apps ship features you don’t need plus scripts that slow every page. Custom code does only what you need.
Custom Shopify apps
Private Shopify apps, built around your exact workflow.
When generic apps add bloat and still don’t do what you need, a private app does precisely the job — faster, cleaner, and yours alone.
02 — Embedded admin
Apps that live inside Shopify admin and feel native.
Built with App Bridge and Polaris where it makes sense, wired to webhooks and metafields, deployed on infrastructure you can trust.
- Admin dashboards your team actually uses
- Automations that remove manual steps
- Catalogue, order and customer sync
- Bundles, upsell, B2B and loyalty logic
- CRM / ERP / fulfilment integrations
01
02
03
04
05
Forgify · Revenue Leak Dashboard
Last 30 days
Conversion leak
3 found
Custom app
Live
Automation
6 flows
Revenue impact
Tracked
Before fixesAfter custom build →
Mobile PDP add-to-cartleak fixed
Manual order exportautomated
Checkout trackingclean events
03 — What we build
Real Shopify engineering — not another theme repaint.
From private apps to automations and dashboards, we ship the pieces that generic plugins can’t do cleanly.
Private Shopify appsEmbedded admin dashboardsProduct configuratorsBundles & upsell logicB2B ordering portalsSubscription & loyalty workflowsCRM & ERP integrationsAI customer-support workflowsReview / import / export automationsReporting dashboardsTheme performance improvementsConversion-focused sectionsMetafields / metaobjects workflowsWebhook-based automations
04 — Why custom
Your business isn’t generic — your stack shouldn’t be either.
Every plugin you add is more weight, more scripts and another subscription. Custom code does exactly what you need and nothing you don’t.
Matches your exact workflow
Your business rules are specific. A custom app expresses them precisely instead of forcing a workaround.
Better performance
Fewer third-party scripts and cleaner integration mean a faster storefront and admin.
Cleaner data
One source of truth instead of data scattered across a dozen disconnected tools.
Less manual work
Automations remove the repetitive exports and copy-paste your team does today.
Less subscription sprawl
Replacing several overlapping apps often pays for the build over time.
Better reporting
Dashboards built around your KPIs, not a vendor’s default views.
A competitive advantage
Capabilities your competitors can’t buy off the shelf become yours alone.
05 — Demo Lab
See the kind of apps we build.
Prototype scenarios that show the approach, stack and business angle.
06 — Technical credibility
We work to Shopify’s standards — not around them.
Minimal scopes, required compliance webhooks, verified payloads and clean data. The boring parts done properly.
GraphQL Admin APIPrimary integration surface
Storefront APIHeadless & custom storefront data
WebhooksEvent-driven automation
Metaobjects / metafieldsStructured custom data
App BridgeEmbedded admin apps
PolarisNative-feeling admin UI
Hydrogen / headlessWhen the case calls for it
TypeScriptEnd-to-end type safety
React Router / RemixApp architecture
Supabase / PostgresData, CRM, jobs
StripePayments where relevant
ResendTransactional email
PostHogProduct analytics
VercelDeployment & edge
Practices we hold to
- 01HMAC webhook verification
- 02GDPR / mandatory compliance webhooks
- 03Minimal access scopes & permissions
- 04Background jobs & queues
- 05API rate-limit handling
- 06Structured logs & error monitoring
- 07Input validation everywhere
- 08Shopify App Store requirements reviewed before any public listing
For public App Store apps we use the GraphQL Admin API, implement the mandatory GDPR compliance webhooks, and review Shopify’s current requirements before publishing.
Have a workflow that no app handles cleanly?
Tell us what your team does manually. We’ll show you what a custom app could automate.